Adolph & Rudolph


Background
Adolf and Rudolph Dassler were born in the Herzogenaurach Bavarian Germany in year 1900. Their father , Christoph Dassler works at Big Dogs Shoes Factory and their mother Pauline manage a small Laudry Business there.
Rudolph during his teenager, work alongside his father at the shoes factory while Adolph has start a small shoes making business, Adolph use his mother wet kitchen as his fatory.
After the first world war, Rudolf and adolph started a company named Gerbruder Dassler SchuchFabrik meaning Dassler Brother Shoes Factory, they speialized in sport shoes.
At the beginning , most of the shoes that they produced were made from the leftovers of the war that they picked –up from the countryside they used leather from combat helmet and fabric from town ,para cluntes as the material for the shoes
In 1936 , summer Olympics , Adolph Dassler drove his car all the way from Bavaria to Munnich , with a suitase that full of spike s shoes there has persuaded US sprinter that Iesse Owens to use the spikes shoes ..
Jesse Owns won 4 gold medal in that 1936 summer Olympics using the shoes that the Dasslers Brothers provided . After that Olympics , the Dasslers Brother received letter and offers world wide showing intterest in their shoes . The business boowed and they were selling 200 K pair each year before WORLD WAR 2.
During WW2 the relation of the 2 brothers are getting worse .The relationship reahed breaking –point .During 1943 Allied bombing . This is when Adi and his family climb into the bomb shelter where Rudolph and his family already in ., saying “Thr dirt y bastards are back again” .ActualyAdi referring to the Allied war plane, but Rudolph was sure that his brothers meant him and his family .
As the result ,the brothers split their businessee.Adolph called his firm ADIDAS after his nik name ADI and the 1st 3letters of his last name Adi Dassler. Rudolph on the hand called his new frim RUDA from Rudolph Dassler.Rudolph change its company name to PUMA schunfabrich Rudolph Dassler in 1948
From the point ADIDAS and PUMA has competed with eah othersseriously in sport equipment market .Both brands has shaped the world of the sports forever with their inevation and immovations .Muhammad Ali a boxing lagend was being sponser by ADIDAS cluning his boxing carea , while PUMA having their shoe being worn by many of the football lagend , such as PELE , and Maradona to name a few .
Both Rudolph and Aldolph diend in the the middle of 1970 and the two rothers never reconciled and although they are both are buried in the same cemetry they are spaced apart as fa as possible.Their grave are placed at the opposite end of the town emetry .Even both of them are no longer , their children and grandhildren still carried on the coperate and brand fend up until to this day .

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